Our philosophy is always to provide only the highest quality products from the most famous green tea producing region in the world; Uji, Kyoto, Japan. It is not possible to source products of equal quality from China or elsewhere. This means our tea may not be as cheap as some other retailers. But we also know that quality Japanese green teas carry a premium price. We could easily source our green teas from China and pay significantly less; in fact teas costing only 2% to 3% of the value of a quality Japanese tea are quiet normal. Many retailers are doing this, making large profits. But there is a reason for the price differential. You really do ‘get what you pay for’.
Sourcing our tea directly from a tea farmer’s co-op in Kyoto, Japan ensures we feel confident in the quality of all our products. This is also very beneficial to the Japanese tea farmer. These are often small independent growers who without the organisation of the co-op would be unable to sell their produce further afield than their local market. Being a member of a co-operative enables them to get their product to a much wider market.
Using a sustainable and fair product sourcing strategy is good for the tea farmer, our customers and our business. We can ensure our customers are always provided with the highest quality teas available. This is the philosophy of Matcha Blend Tea.